Sustainable Aviation Fuel: Leading the Way in Eco-Friendly Travel
Our Mission at Nat Hab is to influence the travel industry boldly. By investing in SAF, we aim to shape the future of fuel use in tourism. Currently, SAF production is less than 1% of total jet fuel demand, indicating significant growth potential. We are proud to be part of this initiative!
Learn more: Sustainable Aviation Fuel 101
The Carbon Problem
Carbon, often villainized, is essential to life. However, human-released carbon emissions into the atmosphere have greatly increased carbon concentration at an unprecedented scale. These concentrated levels disrupt the natural greenhouse effect, leading to global warming and climate change. This results in extreme weather events, rising sea levels and ocean acidification, which threaten ecosystems and human communities. With CO2 persisting in the atmosphere for centuries, urgent action is needed to reduce emissions and mitigate these long-lasting impacts.
Conservation Travel
We believe conservation travel adds value to ecosystems, protects biodiversity and raises awareness of environmental issues. It’s crucial to make our miles count, ensuring our net impact is positive.
Industry Leaders in Carbon Reduction
One company going carbon neutral won’t solve the global problem, but influencing others can create a movement. Since 2007, Nat Hab has been the world’s first 100% carbon-neutral travel company. Partnering with Sustainable Travel International and South Pole, we offset carbon emissions from all office and trip-related activities. In 2019, we began offsetting all travelers’ flights, increasing our carbon offsetting by 300-400%.
How It Works
We calculate carbon emissions from all aspects of our trips, including transportation, accommodations and specialty activities. We also account for office emissions and travelers’ flights. We then work with South Pole to choose carbon reduction projects, such as renewable energy in Sumatra and high efficiency cook stoves in Ethiopia.
Innovative Strides
Since 2022, Nat Hab has supported Tomorrow’s Air, a carbon removal collective funding innovative negative-emissions technology. These technologies, like direct air capture and biochar, can remove significant amounts of CO2 from the atmosphere, helping address climate change.
Going Forward
While offsetting is a commendable way to lessen one’s carbon impact, the way forward must be decarbonization. Actively reducing our emissions is one of Nat Hab’s top priorities as a leader in conservation travel. Through the guidance of WWF and the Science Based Targets Initiative, we are developing a robust climate action plan to align with the 2015 Paris Agreement, joining world governments in committing to keeping global temperature rise to well below 2°C above preindustrial levels and pursuing efforts to limit warming to 1.5°C.
A key part of this is our official 2023 commitment to setting Science Based Targets, and we are proud to be among the first in the travel industry to do so. We aim to combine our decades-long strategy of collecting emissions data, offsetting our CO2 output and educating our travelers with new technologies and bold investments, as we continue to lead the travel industry into a new era of sustainability.