By Amanda Huff, Development Officer at WWF
If someone had asked me what one of my “core memories” in life would be, I would have never guessed it would be watching a polar bear stroll across a tundra pond to meet up with another “friend.” That moment was my first encounter with a polar bear, followed by 30 unique sightings on the same trip—almost a record-breaking count for this time of year. I saw a mother bear with her twin cubs and two young males “sparring,” as our guide explained. (I’ll admit, I couldn’t help picturing the iconic Coca-Cola bear throughout the trip!)
© Amanda Huff / WWF-US
Never in a million years did I think I’d travel to Churchill, Manitoba, but now it holds a special place in my conservation journey. Churchill, known as the “Polar Bear Capital of the World,” sits on the shores of Hudson Bay, where polar bears gather every fall before the ice forms on the bay, creating an important hunting ground. Our incredible guide, Kristina, taught me so much about Churchill and its significance in Canada’s history and heritage.
The town sits at a crossroads of nature and history, deeply connected to the Indigenous Cree, Dene, and Inuit communities, who have lived here for generations. These communities have a rich understanding of the land, and their stories are woven into Churchill’s fabric, reminding us that conservation isn’t just about protecting animals—it’s also about honoring the people who have stewarded these lands for centuries.
© Amanda Huff / WWF-US
Polar bears are easy to love. I watched them cuddle with one another, play with each other, and even try to make a bed for themselves on the ice—just like a dog would do with dirt. These endearing behaviors make them seem so relatable, and so full of personality. Yet, despite their adorable antics, they’re also dangerous. I quickly learned that you’re not allowed to walk around at night due to the threat of polar bear attacks, as they are unpredictable and vicious when threatened or hungry. The contrast between their playful nature and their sheer power and danger is a stark reminder of nature’s raw unpredictability.
© Amanda Huff / WWF-US
Sadly, polar bears are in steep decline. From shrinking sea ice to the delay in ice formation, these bears face immense challenges in finding food and maintaining their populations. The urgency to protect them is real. Two-thirds of the world’s polar bear population could be lost by 2050 if climate trends continue. But the reality is grim—polar bears rely on the sea ice as their hunting platform, and as that ice melts earlier each year, they’re forced to travel further to find food, expending precious energy along the way.
It can be overwhelming to witness the drastic effects of climate change on one of the world’s most incredible species, but one thing I felt on this trip was hope. Seeing such a significant number of polar bears filled me with renewed energy and determination to keep fighting for their future. Churchill’s role in conservation, particularly through eco-tourism, highlights the importance of protecting these magnificent animals. The region’s eco-tourism initiatives not only raise awareness but also provide crucial financial support for local conservation programs. By drawing attention to the area’s natural beauty and unique wildlife, these efforts play a significant role in both the preservation of polar bears and the local ecosystem.
© Amanda Huff / WWF-US
As a fundraiser for the World Wildlife Fund, my role often centers around building connections and finding support for vital conservation work. Interacting with Churchill’s community, our passionate Nat Hab guide, and of course, the magnificent polar bears themselves strengthened my commitment to conservation in a profound way. Scientists and conservationists are tirelessly working to understand and protect these incredible creatures. Their research is essential, providing crucial data that guides conservation strategies and helps track the impact of climate change on polar bears’ habitats and behaviors. This ongoing research not only informs habitat protection efforts but also supports sustainable eco-tourism.
Polar bear claws. © Amanda Huff / WWF-US
There’s a lot at stake, but there’s also so much hope. From witnessing polar bears in Churchill to hearing about increased jaguar sightings in the Pantanal and tiger populations doubling in Nepal, nature shows us its resilience every day. It’s a privilege to be part of the effort to protect these species and so many others around the globe.
If you’re looking for a way to support these playful and majestic creatures, investing in WWF’s mission and other conservation organizations is a great way to make a lasting impact. With your help, we can continue to protect polar bears and other vulnerable species for future generations.
One thing’s for sure: nature’s resilience continues to inspire me, and I’m more committed than ever to joining the fight to protect it.
